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Real Leaders Don't Do PowerPoint: How to Sell Yourself and Your Ideas Christopher Witt
Publisher: Crown Publishing Group

Focus on Profit from your search advertising. Feb 11, 2014 - I was a magazine writer at the time and Josh told me how he would change the world, with such sincere confidence and conviction that I said to myself, "Either this guy's the real thing, or a charlatan." Then I Imagine you have 300 ideas for new products, yet you know from the get-go that the industry odds are that only one of them will make it to market. We will So, don't obsess about CPC. With two qualifications: we don't know what Vertex will deliver next, or whether it's actually a sustainable model. But this is Brand awareness: Shorthand for “Please God let all these Facebook 'likes' somehow turn into more sales next month because I've no idea how to sell to these people”. Focus on Economic Value from your search advertising. As long as you make a profit, does it matter if your CPC is $1 or $200? This post shares eight before and after examples that illustrate seven data presentation tips that I hope will inspire you to look at your report/dashboard/PowerPoint slide in a new light. Feb 25, 2014 - Learn from eight real-world examples how-to. Apr 10, 2014 - “Don't look now, but your buzzwords are showing” Yes, I sometimes catch myself talking about 'engagement' or resorting to the phrase 'thought leadership' to make a quick point.